One key aspect of affiliate marketing is the establishment of a business relationship between a merchant and a promoter (affiliate marketer). When an affiliate marketer joins an affiliate marketing network, he or she will be provided with a unique link.
This link can be placed on a blog, social media network, an e-commerce platform, and more. The idea is that whenever a customer purchases an item using a given affiliate link, the affiliate marketer earns a commission on items purchased using his link. Usually, this commission is a percentage of the sales generated by the affiliate.
The popularity of affiliate programs has blown way up. Businesses now see affiliate marketing as an efficient way of recruiting an army of marketers to scale the marketing of their products and services in order to drive profitability.
Affiliate marketing has offered itself as the best choice for people looking at expanding their streams of income with minimal effort. It is a good way to make passive income off the internet without having to commit too much effort into the product. Website owners and social media users alike can leverage this business niche to add flavor to their lifestyle by increasing their income.
The challenge every affiliate marketer will have to deal with is choosing the most viable and profitable affiliate program to adopt. This piece focuses on guiding new and existing affiliate marketers on how to best position themselves. Let’s jump in and find out what it’s all about.
Choose affiliate products that fit you and your niche
It’s hard to stick around things you have very little passion for. The same is true in sustaining an effective marketing strategy. The first thing any affiliate marketer needs to do is to acquire efficient knowledge about the products or services that he or she intends to promote or sell.
If you own a website, you might also want to stick to products that are related to your blog. This is essential in driving high traffic and conversion rates. For example, if you have a health and fitness blog, you might want to stick to affiliate programs that promote health-related products and services or a closely related niche.
If your blog is centered on finance and investing, it would be great to sign up for commodity-related affiliate programs, like gold and precious metal dealers, brokers selling investment products and services, etc.
There is no hardcoded rule, but stick to what drives you and benefits from your business knowledge. Most times, doing a bit of research will help in gaining decent knowledge about a given product, which is a good thing to have before you venture into marketing it.
Stick to programs that don’t require you to buy their product in advance
Affiliate programs that require marketers to purchase their product upfront are not entirely bad, however, this is often a trick used to lure affiliate marketers into buying products that will never sell. In the end, it leaves marketers with the frustration of looking out for buyers that will buy those products from them.
Sticking with affiliate programs that don’t require you to buy the company’s product upfront will save you a lot of headaches should the business go south.
The most popular and well-paying affiliate programs require zero investment to start, and they are operated by large companies that have gained a large customer base with these programs. A well-known example is Karatbars International, a company that specializes in the sales of small gold items.
A range of options for readers to explore include the Amazon associates affiliate program, the eBay partner network, Clickbank, and CJ affiliates. There is a wide range of other options that also don’t require any upfront purchases either.
Look out for high commission rates
You are probably reading this because you want to scale your income, and this might not be sufficiently achieved if you don’t look out for affiliates with high commission rates. Most affiliate programs pay a commission of about 1 to 10 percent. Amazon affiliates and Target affiliates fall into this category.
With a high commission rate of close to 40 percent, Karatbars ranks as one of the top-paying affiliate programs out there. As a result of this high payout rate, Karatbars is the top destination for most marketers.
Currently, the company boasts of over 820,000 affiliates in about 140 countries. It’s a great choice for those looking to make the most out of their affiliate marketing strategy.
While affiliate marketing remains one of the best ways to make a good income on the Internet with minimal efforts, it is always a great idea to take your time to carry out research on the companies and their products or services. This will enable you to stick with the ones you can win big with.
When you are looking to make a choice, your earning potential is very important. However, you will notice that you will be more successful if you sell a product you are genuinely passionate about. When you market something you truly care about, it will be evident. Stick with products you can passionately talk about.